3. Purpose of the Cookies Used
3.1 Necessary Cookies for Functionality
These cookies are used for technical purposes and do not require prior consent. They allow:
- The proper functioning of the website
- Maintaining your session
- Remembering your language and cookie preferences
- Ensuring site and navigation security.
3.2 Audience Measurement Cookies
We use Google Analytics to measure and analyze website traffic. These cookies allow us to:
- Measure visitor traffic
- Optimize advertising campaigns
- Monitor and maintain site stability
- Provide reports and statistics on site performance.
- 3.3 Meta Pixel
We use Meta Pixel on all pages of our website. It allows us to send information to Meta, such as the pages visited, the number of clicks on booking buttons, clicks on menus, or interactions with the email and phone number.
This helps us offer personalized advertising, optimize our campaigns, create relevant audiences on our site and on Meta, and identify visitors coming from Meta.
3.4 Email Tracking
Our marketing emails incorporate tracking technologies, allowing us to access information such as the time and date of reading, location, or the type of browser used. This helps us analyze our communication’s audience and better target our campaigns.
3.5 Targeted Advertising Cookies
With your prior consent, these cookies allow our partners to offer you personalized content and advertising based on your interests, both on our site and other platforms.